Dubai SEO The Complete Guide 2022 Update

If you're keen to take advantage of the opportunities for business by being visible on websites in Dubai and the surrounding areas, then this Dubai SEO guide is for you. Although there are a lot of similarities regarding how SEO is executed in different cities around the world this guide will provide a detailed overview of a variety of things about SEO in Dubai which could prove useful both for do-it-yourself marketers and those who wish to have an idea of what is happening in the competitive SEO landscape of this city.

SEO awareness

The level of awareness for SEO in Dubai in 2021 is very high compared to most cities in the Middle East. This is due to a variety of reasons. There is a substantial Indian tech presence in Dubai and given the popularity of SEO in India it has increased the awareness of SEO across the region. Dubai additionally is an important major tech regional hub and even has sections of the city about the internet. Although there is an awareness of SEO however, there's plenty of misinformation about the best practices to use and the difference between black hat and white green hat (Google approved) SEO.

Factors to take into consideration before you attempt to rank in Dubai

Before we talk about how to rank on google in Dubai. Let's discuss whether it's worthwhile to try achieve a high rank in Dubai. Here are some aspects that you should take into consideration before you decide that it's a good idea to optimize the site's rank in Dubai.

There is a large market to market your product or service in Dubai
Your customer base in Dubai is large enough warrant an investment in SEO
You are able to sell your product or service in Dubai
You either have a presence in Dubai or you could sell your products or services shipped to Dubai
You're committed to the long-term investment of SEO. It takes time to achieve good SEO results and won't happen overnight.

Search Engines in Dubai

Google is the most popular internet search engine used in Dubai. Yahoo and Bing comprise less than 5percent of the overall search market , which means Dubai marketers must focus on optimizing their sites for Google initially, then, where it makes sense to improve according to Yahoo as well. Bing.

The fundamentals of getting your site to rank in Google in Dubai?

1. Keyword research

Like any other marketplace, your keyword research should be the starting point for your SEO efforts. Utilizing tools such as the Google keyword planner as well as other paid software, it's imperative to determine how your prospective customers are looking for your services or products in Dubai. You shouldn't take for granted that you'll target the same keywords as you will target in other countries and cities all over the world, as each market is distinct. As Dubai is a city of many different ethnicities it is possible that there is a broad range of methods potential customers use to find your products or services. Because of this, many companies find that it can work effectively to target a broad variety of keywords related to your industry in order to draw attention from different demographics within Dubai.

A significant amount of time and effort must be devoted to the keyword research because if it does it correctly your SEO efforts will go much smoother and produce much greater results than if it is performed poorly and you choose the wrong keywords. If you're seeking local-specific keywords, you may want to consider adding keyword modifiers to your industrial keywords to figure out how people search for them locally. This could include phrases like "restaurants that are located in Dubai" or "Dubai dentist".

Once you've determined which keywords are the best fit for your website , then determine the best ways to promote those keywords on the various pages on your website.

2. The proper keywords are assigned to the appropriate pages

After you've completed your search engine research after which you need to take your list of keywords and figure out the keywords you want to concentrate on and on particular pages of your website. There are likely to be web pages which you could add a list of 3 to 4 similar keywords or you might need to make new pages for specific keywords that the research revealed.

3. Make sure you include your targeted keywords in the title your URL, Meta description

Include the keywords you've placed on each of the pages in the title and URL as well as the Meta description that the page has. As you're trying to target Dubai it's probably an excellent idea to include Dubai's name and other keywords in the title of the page. If you're looking at a particular area of Dubai it may be worth incorporating that into your title as well.

4. Content

Content is crucial for getting good SEO results. Google may have a difficult of indexing your site for relevant keywords or variations of those keywords if they do not appear in the content of your website. Search engines aren't able to see what's inside video or images or other element of design on the page therefore, in light of this, they are relying heavily upon the text content of the website to be able to determine its relevance in relation to a particular topic or keyword.

We're by no means telling you to use excessively your targeted keywords in the content you write, but modern search engines are very sophisticated so frequently you only need to use a keyword two or three times is enough. Also, using the use of synonyms as well as words related to your target keywords will help make it crystal clear to Google what your website and your site is all about. In general, it's good to review other websites in your sector and try to aim for that you have around 20% more contents on your pages than the ones they've got.

Remember that you're not just writing content for the sake of writing content but the people who visit your site is also going to read the content. With this in mind, try to make this material interesting, engaging and worthy of the attention of your readers. You must try to add value to the website visitor by using your content. You should also include essential features and advantages from your products or services in the content. If you want to try to get the visitor to make some major decision in the form of the purchase or sign for a sign-up, remember to add calls to action to drive the visitor towards your desired final goal.